Joy Kitheka is the creator of, a cultural online magazine launched in June 2017 that displays a carefully curated collection of articles that offer a unique take on both tribal & contemporary culture from around the world.

Dedicated to the cultured traveller, embraces the multiple shades of the human spirit by celebrating the unique tribal cultures around the world and their boundless sense of creativity & innovation. was founded on the premise of celebrating people and life, offering a space for all to revel in the diversity of the human experience while inspiring greater cultural awareness and understanding.

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